Yandex.Direct will display advertisements on the “verified” sites of YAN, even if their addresses are in the prohibited list
Yandex said that in early March, Yandex.Direct will change the rules for blocking sites for impressions in networks. Impressions will continue automatically at sites with confirmed quality, even if their addresses are indicated in the list of prohibited.
Yandex reports that Yandex.Direct advertisers lose leads when they turn off impressions on sites with good traffic quality, considering them inappropriate. The experiment showed that impressions on sites prohibited by specialists brought + 6% additional conversions. In this regard, Yandex decided to change the rules for blocking ad impressions on individual sites of YAN.
On sites with confirmed traffic quality, impressions will continue automatically, even if their addresses are listed in the prohibited list.
The list of sites where impressions are possible, even if they were on the forbidden list, will include:
- sites using Turbo technology,
- Yandex own projects.
Yandex reports that the new rules will help increase the return on advertising and increase the number of conversions from trusted sources. At these sites, Yandex guarantees high conversion, as it provides the most effective placement of ad units and strict quality control of the audience.
Changes will only affect campaigns with impressions on networks, as well as mixed campaigns with impressions on search and networks. They will not affect the placement of ads separately in the search.
We will remind, earlier Yandex began to test the issuance with five advertisements in the upper block.
Source: Yandex blog